@jasonscheirer The masons are desperate for members and they somehow think dismantling their mysterious reputation (the one single thing they have to distinguish themselves from other community/fraternal organizations) is the way to go about it

@ItsTheManOnTheMoon they’re really pushing the “we’ll turn you into Don Draper” vibe in this commercial, maybe they’re trying to attract disaffected alt-right dudes?

@jasonscheirer I don't think they're intentionally going after that demographic, but because a lot of grand lodges seem to be doubling down on the "we're a time-honored NO GIRLS ALLOWED organization for manly men to join if they want to be the best manliest man men they can be" message that's unfortunately who they're going to attract

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